Advert

This is the advert for Biffy Clyro's latest album. It uses intertextuality by having the album front cover covering all of it. There is very little in the way of writing on it and only contains information like release dates, views and songs. Uses the album cover as the advert cover is good because its easier for people to find the album in shops if they just walk past and see it in a rack of CD's. For adverts like this it's far more accessible for people to read if any of the information it is short and snappy as people don't want to stand there and read long paragraphs. I would say this is quite an effective advert. However I would say that it doesn't suggest too much about their genre apart from maybe the type of magazines that have reviewed it but most people know who Biffy Clyro are anyway.

This advert is for the Foo Fighter's greatest hits. It's a lot more clear and striking than the more artistic advert for Biffy Clyro. The metal and bolts does denote rock music with the red in the bands logo signifying how passionate Foo Fighters are. The fact there is the logo there will make it a lot more easily recognisable to people that this is an advert for Foo Fighters. The large print writing with track listings, release date and formatting is a lot more easily than the other advert at just a glance like most adverts are looked at. It also does the same technique of putting the album cover as the majority of the advert. I would have to say that this is a more effective advert than the Biffy Clyros advert.

Here are some of the feedback I have recieved for my digi-pack.

For this advert I have tried to go for simplicity like the Foo Fighters advert and an artistic picture like the Biffy Clyro advert. The title would be bold, black and in Broadway for the same reasons as with my digi-pack. The advert title would be in italics to create an intertextuality between advert and digi-pack. The photo of the ghost in the mirror will reflect a shot that's in the music video creating a link between those two. The ghost also keeps with the paranormal theme. It's unlikely I will use this flat plan as it doesn't really show what type of music the band play at all.

For this flat plan it goes into more detail about gig times and contains more colours and shapes than the previous flat plan. It also creates intertextuality with the band name and digi-pack title like the last flat-plan but it also contains the digi-packs image similarly to how the adverts I analysed did. The shapes are supposed to represent a fluency about the band. The digi-pack cover is a lot easier to see what genre the band is. The digi-pack would be black to keep with the theme as well as having the digi-pack cover in black and white so it looks more in tone with the rest of the advert.

This flat-plan contains the picture of the inside cover of the digi-pack about the discarded bass guitar which keeps with the paranormal theme. It would make more sense to have the front cover picture as the advert though because it would be easier to recognise in a shop.

During this task I got used to using InDesign and Photoshop more which was good especially using the colour filters which can change the whole effect of a photo when you look at it as the drum kit after being put in black and white makes it look a lot more creepy and spectral. I wanted to make sure the name of the band was as big as possible as that way even if people just remember one thing from the advert the band name should be that given the striking white on the ominous black. I included the digi-pack cover on it because as I've previously written the band adverts that I analysed that were of a similar genre did it to. It also means if someone sees it in somewhere like HMV on the racks after seeing the advert they will be more likely to pick it up. Even on things like iTunes you could just see the digi-pak cover on the list of recommended albums and check it out because you've seen the advert or just seeing The Montagues written on iTunes will make you want to click on it. The list of tour dates will make you more likely want to check them out in case there playing somewhere near you and might want to go see them in the end. The shapes represent something understandable that you yourself could be a part of.