To assist me with the creation of my music video I will look at other music videos in the same genre as my artist to see how they use the narrative and the representation of the videos to appeal to their target audience. The first video I am going to analyse is Everlong by Foo Fighters. The artist is an inspiration for The Montagues and by analysing themes from this music video it will help to inspire a video that fans of the Foo Fighters will be able to relate to musically and visually. The video is a surreal and comical look into the world of horror films that were present around the 90's. This genre of film was very popular with the 18-24 age group that both Foo Fighters and The Montagues target so by creating a music video satirising this, it is more likely to appeal to this audience. The music video was met by critical acclaim from critics due to its blue lense which sets a creepy atmosphere that is juxtaposed with Micheal Gondry (the directors) humour. The popular culture references are dominant throughout with extras being dressed similarly to punk icons such as Sid Vicious and Johnny Rotten.
The way that the members of the band all play characters in the video adds to the videos success. Other films referenced include The Evil Dead and Goldilocks. The change in lense colour from a dark blue in the some of the dream sequences and an orange lense for the dream within a dream and is filmed in black and white for the "real" sequences makes it flow simpler and easier to understand.
The use of the dissolve between scenes helps to emphasise the change between what is real and what is a dream. The video is reflective overall of the song about the male character being there no matter what for the female character. http://www.youtube.com/watch?v=IyvvCuIHrJw&ob=av2n .
The second video I am going to analyse is Biffy Clyro's The Captain another band who are a large influence for The Montagues. Again this video shows all the bands members playing characters and is the bands highest budget music video yet. It again derives its influence from film, this time in the pirate movie genre containing references from Treasure Island and Pirates Of The Carribean. The video has more of an emphasis on the music rather than the video. The video again was again very well recieved and won best video at both the Kerrang and the NME awards in 2010. The band are represented as striving for power as the lead singer is longing to get free from his prison on the ship while the rest of the band look to overthrow their royal navy captors a possible reference for Biffy Clyros determination to keep creative control over their music from their record label
The second video I am going to analyse is Biffy Clyro's The Captain another band who are a large influence for The Montagues. Again this video shows all the bands members playing characters and is the bands highest budget music video yet. It again derives its influence from film, this time in the pirate movie genre containing references from Treasure Island and Pirates Of The Carribean. The video has more of an emphasis on the music rather than the video. The video again was again very well recieved and won best video at both the Kerrang and the NME awards in 2010. The band are represented as striving for power as the lead singer is longing to get free from his prison on the ship while the rest of the band look to overthrow their royal navy captors a possible reference for Biffy Clyros determination to keep creative control over their music from their record label
Audiences can relate to the music video from most teenagers longing to be free which has been touched upon in films like Quadrophenia and more recently in the Twilight Saga. http://www.youtube.com/watch?v=2Evn9MiIuqM
