The target audience of The Montagues is generally between those of 15-24 years old of both gender due to those being 90% of those attending at gigs being of that demographic. This age group has always been seen as the age group with the most disposable income, so creating a music video for a band with this target audience is more likely to be an economic success. Looking at the UK singles chart from the 26th of September 2010 there are 13 bands of a similar genre to The Montagues in the top 40, so that also gives a good basis to push on with as it shows that there is an interest in this type of music in mainstream music at the moment
This is also emphasised by the fact that there are 4 artists of a similar genre in the top 20 in the US Billboard hot 100 showing that could also lead to success in America for similar reasons. One of the bands The Montagues are compared to musically are the Foo Fighters and on their Facebook page on the 28th of September 2010 they have 2,484,943 fans which only accounts for people who have made an effort to say they are fans of them which is an incredible amount.
Looking up at statistics of the people in Britain who fall in to a category of between 18 and 24 from the Office of National Statics from the census taken in 2001 out of the 59,756,000 people in Britain those between 18 and 24 come to about 7,247,000 of those which is about 12.1% showing that there is quite a large target audience to aim at.
Of course this will be reduced by the amount who actually listen to the specified indie-rock genre but this is still a large proportion of this percentage.
This is also emphasised by the fact that there are 4 artists of a similar genre in the top 20 in the US Billboard hot 100 showing that could also lead to success in America for similar reasons. One of the bands The Montagues are compared to musically are the Foo Fighters and on their Facebook page on the 28th of September 2010 they have 2,484,943 fans which only accounts for people who have made an effort to say they are fans of them which is an incredible amount.
Looking up at statistics of the people in Britain who fall in to a category of between 18 and 24 from the Office of National Statics from the census taken in 2001 out of the 59,756,000 people in Britain those between 18 and 24 come to about 7,247,000 of those which is about 12.1% showing that there is quite a large target audience to aim at.
Of course this will be reduced by the amount who actually listen to the specified indie-rock genre but this is still a large proportion of this percentage.
"90% of those attending at gigs being of that psycho demographic" - this is just a demographic, not a psychographic.
ReplyDeleteThe blog has some good evidence but is unfinished, the last sentence is incomplete. Could you post some questions for your target audience on the bands page? Or interview fans after a gig and video it? These additions would improve your grade.